Hero Bags was founded by San Francisco Industrial Designer Susanne Pierce Maddux.
Susanne is a former member of Apple Computer’s celebrated Industrial Design group as well as a design consultant to Nike, Sony, Kuhn Rikon, Revo Sunglasses and a host of Silicon Valley start ups. After years of designing consumer products for the high tech industry Susanne founded Hero Bags on the belief that amazingly cool products can be made here in the USA out of American grown materials. Designed in California and stitched by a small fair labor certified factory here in the USA. All canvas material is from cotton that is grown and processed in the USA and all inks used are phthalate & PVC-free.
Susanne developed Hero Bags with a holistic approach to design and manufacturing and a desire to connect the consumer to the story behind the product. The goal of Hero Bags is to create products with a sense of whimsy, delight and purpose while using sustainable materials and American fair labor manufacturers.

Your wedsite is Great.
Hi Susanne,
Your website is designed so well. I love it!
Cheers,
Vicky
I saw your coverage on prlog.org and thought yours was a compelling story. Herobags belongs on the top of every shopping list for Thanksgiving, Christmas, New Years and every other occasion throughout the year!!